EdgeIQ: AI customer data platform
EdgeIQ is the customer data platform at the centre of GalaxiQ. It listens to every customer action as it happens, groups people into segments on its own and builds personalised journeys from a simple prompt.
Reach them at the Right Moment.
Your customer data, finally put to work
Most teams have customer data spread across a website tracker, a CRM and a few spreadsheets. EdgeIQ brings it into one profile per customer, spots patterns in behaviour and turns them into segments and journeys you can launch, with no analyst in the loop.
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One live view of every customer
EdgeIQ transforms fragmented customer activity into actionable audience moments. Track changing intent, shape dynamic segments, map behavioural journeys, and launch personalised responses without losing context.
Real-time event tracking
Every visit, click, cart and purchase is captured as it happens.
Follow Every User, In Real Time
Search any user ID to see their complete journey — sessions, page views, cart value, and live activity feed — plus every segment they currently belong to, updated the moment it happens.
Atlas Turns Events Into Segments — Automatically
Simply select the events that matter. Atlas AI instantly calculates potential segments, estimated reach, and confidence scores — then builds ready-to-use audiences like High Value Customers and Returning Shoppers.
Journeys from a prompt
Describe the goal in plain English. EdgeIQ designs the journey and picks the right channel for each step.
Every Platform, One Unified View
Connect BrandForge, web tracking, CRMs and more into a single hub. Track coverage, data quality, and total signals — all in real time, with simple one-click toggles.
Follow Every User, In Real Time
Search any user ID to see their complete journey — sessions, page views, cart value, and live activity feed — plus every segment they currently belong to, updated the moment it happens.
EdgeIQ is where your data turns into action: segment, journey and delivery in one place.
Get StartedPublish Everywhere, From one place
AI adapts your content for every platform. You just hit go.
Connected to every channel
+8 more channels
How EdgeIQ Works
A simple, powerful flow that transforms scattered data into confident decision making.
Connect your data sources
Add your URLs and data sources website tracking, CRM, customer imports, into one secure CDP. This becomes the foundation Atlas uses to understand your customers.
Choose the events that matter, or let Atlas suggest them
Atlas, your AI segmentation agent, continuously analyses behaviour and event data to build live audience segments and score them by intent, confidence and momentum.
Review the segments Atlas builds
Use the Journey Builder to map how each segment should be engaged and let Atlas design the logic, triggers and target for you.
Describe the journey and launch
Launch targeted, AI-generated content across channels through omnichannel orchestration email, onsite popup, SMS, video and monitor performance live as Atlas keeps refining the targeting.
How EdgeIQ Powers the GalaxiQ Ecosystem
EdgeIQ sits at the audience layer across GalaxiQ, translating raw behaviour into segments and activation context for faster, more coordinated growth.
BrandForge
Brand & Market Intelligence
Brand context, so targeting fits who you are, not just what users click.
Ideanise
Content & Campaign Engine
Creates the content for each segment, and learns from what EdgeIQ sees.
InsightIQ
Analytics & Decision Intelligence
Gets every interaction back, which sharpens future segments.
Aivora
Customer Engagement & Support
Customer sentiment from conversations sharpens targeting.
EdgeIQ is where the ecosystem comes together. It doesn't just target customers in isolation — it sits at the centre of GalaxiQ, taking in brand context from BrandForge, content intelligence from Ideanise, customer trends from InsightIQ, and real-time sentiment from Aivora, then feeding insights back to all four so every product gets smarter together.
Powerful Features
Everything you need to know and reach your customers
Atlas AI segmentation
Your always-on segmentation intelligence. Continuously analyses behaviour, momentum, and intent to build and refine audience segments in real time.
Plain-English Journey Builder
Describe what you want to happen — Atlas designs the journey, the audience, and the trigger logic for you, no manual flowcharting required.
Personalised Targeting
For every segment, get ranked next-best-actions — Personalised Email, On-site Popup, SMS Nudge, Video Content — matched to intent and ready to activate instantly.
Visual segment builder
Generate multiple content variants — minimal, bold, image-led, dark theme — for every targeting action, then let Atlas auto-balance traffic across the best performers.
Live customer journey view
Coordinate email, popup, SMS, and video from one canvas, with live status, traffic allocation, and one-click activation across every channel.
Event Tracking Library
Connect and monitor over 200 digital signals to identify customer behaviours that matter — e-commerce events, engagement signals with AI-estimated confidence and segment impact for each one.
See EdgeIQ on your own data
Join thousands of teams already transforming their analytics workflow with the power of AI.
Book a demoQuestions about EdgeIQ
A customer data platform (CDP) brings all your customer data into one place, with one profile per customer. EdgeIQ then uses that data to build segments, map journeys and recommend the next best action for each audience.
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